A German Women’s Magazine that Respects Real Women
Tuesday, October 13th, 2009Recently Brigitte, the leading women’s magazine in Germany decided to stop photographing fashion on skinny models and will be opting for real women with real bodies. Andreas Lebert, the editor in chief of Brigitte said: “Professional models are 23% thinner than our female readers. This is completely contrary to reality — and contrary to our readers.” So, in the future, Brigitte will no longer book models for their shoots, but rather select real women to model the fashion they feature.
Months ago, British Vogue stopped shooting clothes on the thinnest models. Clearly, the voices of many women are starting to be heard. Rather than being dictated to by the fashion world, they are saying “Look at the real world!” The message of only skinny is beautiful is being resisted more and more as women become confident about their own bodies. For us, at hessnatur, we see this as a positive sign. Our core beliefs of respecting all people, of embracing what is pure and natural is reflected in important changes like this. So, we say to Brigitte, and all in the fashion world who move from artifice to reality, “Bravo!

